Using the Back of your Book Effectively
“Back matter” is what comes at the end of your book…after you type “The End.” Some authors don’t do much with it, which is a shame, because you’re missing a great opportunity for highly effective passive marketing. In other words: Free Advertising!
With an e-book, there are no restrictions as to how long your back matter can or should be. At a minimum, this area of the book should contain a polite request for a review, author bio and links, and details of other books you have written. But don’t just stop there—be creative! Why simply list the other books you’ve written? Why not post the entire first chapter of each? It’s a wonderful opportunity to coax the reader of your current book into the worlds of your already published works. If you’ve done a good job writing those first chapters, you…
View original post 258 more words